Bluluv is a small student business concept that open doors for adolescents and young adults to explore their self-love through journaling. We believe that everyone struggles to embrace themselves at some point in their lives. As society has been putting pressure and unrealistic expectations on young generations that leads them to be more insecure about themselves.
Our solution? It is the little steps you take that can help you go through it. We are not here to solve those problems at once but to give these young people a perspective where they can self-reflect and find their inner freedom through journaling. In the journal, they are greeted by our lovable character, Bluluv who is kind, funny and is always looking out for you. We are keeping our journal short and sweet with 14 sessions. It features stories to inspire, activities to relax and questions to self-reflect about their specific struggle, helping them with their mental health and find a way to truly love themselves.
This brand is not just a business but a safe community for these young Gen Zs to open up and find themselves.
Find more details here: Link
The team:
- Nawang (me) - designer
- Michelle - designer
- Lien - copywriter
Find us on Instagram!
Software used: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Procreate
Bluluv Logo
Our Manifesto
"Everyone is worthy of love. That’s our one belief. The way we look at it is that at the end of the day, it’s you that you’ve got. And not in a sad way. In the best way possible. You freaking pulled through all those times to be here today! It’s you bestie, it’s you! Life can feel like a dumpster fire, and nothing you do seems enough to put it out, but we think if you can find comfort in yourself, you’ll be more and more equipped. We’re just holding that door open, it’s for you to take the first step. We want you to be your own reason to smile."
Our current prototype
