Design and Art Direction (D&AD) is a British educational organisation, known for their annual awards and D&AD pencils. They arrange numerous briefs that allows creative individuals to be part of the design and advertising industry. This project, I explore one of their briefs with Duolingo.
Duolingo is a free app which helps you learn new languages with its game-like features that makes it one of a kind. It is the most popular language learning app with over more than 300 million users.
The challenge: to reach out to the audience of 16-22 year old with a creative campaign.
My concept plays with the elements of notification, a welcoming reminder to learn new language with Duo. With bright and fun design assets to capture the attention of the young individuals.Software used: Adobe Illustrator, Adobe Photoshop and Adobe Premiere Pro
Poster
OOH mock-up
OOH mock-up
Social media story animated advert
OOH mock-up
